What we learned in the field, written down.

We answer the questions that come up most in client calls. Not marketing copy — information you can decide with.

Shopify vs Ikas vs Ticimax: choosing an e-commerce platform

We compare four platforms on cost, integrations and customization, with a clear answer on which business model each one suits.

From account opening to first listing: which documents you need, what brand registry gives you, and when FBA makes sense.

The right ACoS depends on your profit margin, not your sector. How to find break-even and set the target from it.

Why do quotes for the same brief differ so much? The seven items behind a quote, and the costs most often left out of one.